Can Real Estate Development With Negative Cash Flow Be Profitable Real Estate Agents And Brokers Should Be Advertising Internationally

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Real Estate Agents And Brokers Should Be Advertising Internationally

Most brokers have the mistaken belief that advertising in the international market is complicated and expensive. What most don’t realize is that the technology exists for a very reasonable cost to get your listings out there in an ever-growing market. There are currently over 1 billion internet users and the probability that one of them is looking for the exact property you are selling is extremely high. As a seller, what must be done to find a buyer without breaking your budget?

Common sense would dictate that the best way to find potential buyers is to get into their shoes and find out how they search for real estate. Are they driving up and down the streets looking for the exact property you are selling, chances are not. Do they call every brokerage to see if they have anything that would work for them, and again, chances are they don’t. So how do most investors start looking for your listing? It is likely that they start by analyzing the market and looking for areas that fit their investment criteria. They will then conduct a real estate analysis of 10-12 potential properties in their selected markets. They will narrow it down to 3-4 properties that they will actually start negotiating on.

If investors are doing that and we understand that, then we really need to look at where they can do all of that in the shortest possible time. The only option is through the Internet. Questions you should ask yourself as a listing agent are:

1. How can I get maximum exposure for my list without costing a fortune.

2. Presenting my listing in the best light so that a potential investor will consider my listing in the 3-4 they will negotiate.

3. How to get the most for our client and our commission.

There are a few ways to increase your exposure, but if you want to maximize your advertising dollars, we recommend choosing 4-5 sites to list your properties on. A little research will help you choose the right websites that will have the right search tools available to give your property the maximum possible exposure. Search tools that will allow a potential buyer to find your property quickly and easily. Additional advertising tools to get your property noticed immediately, such as email campaigns for investors looking for your exact property or featured ads significantly increase exposure.

Wouldn’t developing your own website solve the problem? Having your own website is important for customer relations, but it may not be effective in getting you the exposure you are looking for, not only can it be time-consuming and expensive. Again, we recommend that you link to your office website by advertising on 4-5 additional websites that will reach your target market.

Next, you need to think about presenting your listing in the best possible light to attract the right type of buyer. Obviously, you want to be completely honest with the list, but you always want to present the potentially negative items in a positive light. For example, if you are selling a dilapidated shopping center, you could say that by making repairs, the buyer can increase the equity in the property and increase rents for better cash flow. Or you are selling a barren piece of land, you could say a possible housing development with 120 houses. Buyers like it when they can see the possibilities and potential compared to just a dilapidated shopping center or abandoned piece of land.

When a high value is detected, high prices can be charged, which is to be expected. When you present your listing in the best possible light, you are more likely to earn more for your listing, which should be your job as a real estate professional creating value for the listings you select. Creative writing and thinking are key to becoming a great real estate professional, and in this world of mediocrity, a true professional will rise to the top.

Increased exposure to your listing and increased advertising dollars are critical to longevity in the real estate industry. Finding these 4-5 sites to advertise on can make all the difference between success and failure. It’s also important to be a true real estate professional and be creative with every listing you choose.

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