Can You Get Ticket When Going With Flow Of Traffic 13 Social Media Trends and Opportunities for 2021

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13 Social Media Trends and Opportunities for 2021

Everything you need to know about today’s social media marketing trends!

The world of social media has exploded with activity and social media trends in 2021 have shifted since the outbreak of the COVID pandemic. Sure, it’s exciting, but it can also be overwhelming. You need to know how these shifts are affecting your business – and how to take advantage of them to improve your marketing strategy.

That’s why we’re venturing into the digital world to help you understand social media trends and opportunities for 2021. Let’s get started!

1. Connect to a live stream

People need to stay connected for personal and business reasons. When they can’t do it face-to-face, technology is happy to step in and bridge the gap. Fortunately, new social media trends have come to the rescue during this pandemic. Live streaming, a popular medium that only gained momentum in 2020, will continue to play an important role in 2021.

People have become accustomed to learning and researching in live streams as they seek to satisfy their need for social contact and engagement. So, one of our top tips based on social media trends for business in 2021…

Spend at least once a week on social media! And be sure to include a call to action that ultimately sells your audience something of value.

2. Give something away for free

One of the most valuable outcomes of maintaining a social media presence, in addition to nurturing relationships, is list building. When posting on social media, you can use your call to action to build your list. Free quotes help make this process easier. Selling something valuable doesn’t always mean exchanging money. Your list is gold – your treasure trove of leads and sales.

People will exchange their contact information to get something they value. For example, some people don’t have time to read every word of your blog posts. A good blog article summary or access to a hidden page on your website that provides summaries of your most important blog posts could attract some of your potential customers.

Other freebies may include the following:

  • Access to conference slides

  • In-depth guides and tutorials

  • Glimpses from behind the scenes

  • Free reports

  • And more

3. Present your brand personality with video

Good news! There is still plenty of room to build your online presence, engage your audience and build loyalty with videos. And before you say, “Really? Isn’t the YouTube market saturated?”, think again.

Yes it’s true. YouTube has grown exponentially and remains the best channel for video. But the door is open for branding through personality-driven content. Your unique personality—how you communicate with your audience—sets you apart and helps you stand out. So, be authentic, be you and have fun! Use the videos to find and grow your tribe!

And don’t stop at YouTube. Create your niche on other video channels. Here’s a list to get you started!

  • IGTV

  • Instagram reels

  • Twitter Fleet – NEW in 2021!

  • Facebook

  • Pinterest

  • Tik Tok

  • Snapchat

4. Stand out on LinkedIn and Instagram with carousels

Let’s continue the social media marketing trends of 2021 with engaging content ideas focused on the movement! Why settle for static LinkedIn posts when you can spice things up with carousels? That’s right! You can create and publish fun slideshows! These allow you to stand out in the sea of ​​LinkedIn text posts and increase the visibility of your company page.

Not to be confused with LinkedIn carousel ads, you post carousel posts for free. These posts grab attention and generate interest with eye-catching, dynamic visuals that take up more space in the feed. So be sure to include a clear call to action at the end!

Additionally, Instagram users benefit immensely from using carousels in their feed. If the user doesn’t like the main image and scrolls past it, another image will appear on their feed. This gives you a second chance at employment.

Ideas for content to share in LinkedIn carousel posts

  • Statistics, infographics and numbers

  • Framework and step-by-step instructions

  • Useful business tips and lessons

  • Conference slides and event content

  • Excerpts from your blog/list post

5. Email and newsletters are still tried and true methods

When you post something new, let your audience know, “This blog is going viral right now!” Yes, email and newsletters are still one of the best ways to get attention with your articles and blog posts. So, keep growing the list! Then use social media to highlight the content your audience is craving.

To get opt-ins to your permission-based subscriber list, use creative calls-to-action (CTAs) that encourage your prospect to exchange their contact information for the advice, guidance, and entertainment they value.

With so many new social media trends, it can be difficult to figure out how to maximize their impact. Knowing that these social media trends for business exist and knowing how to use them to improve your strategy are two different concepts!

Let’s take a look at some of the ways you can use social media marketing for your business!

6. Use of links versus audiovisual content

Whenever possible, use video, images, and audio to capture attention within social media platforms rather than redirecting them to your published content. Social channels want to keep people where they can be influenced by advertiser campaigns.

Of course, you want them to get to your content, sign up for your freebies, and more. Here’s a simple strategy for social media trends 2021: Try using the first comment under your post to post your link!

7. Engage with your tribe through social media comments

Respond to comments about your social media content in a timely manner. If people are taking the time to engage with you on social media, doesn’t it make sense to keep them engaged? After all, that’s the point!

Don’t let comments on your posts go unchecked. When you let your prospects hang around, you risk losing their attention entirely. Working with them encourages future collaborations that lead to relationships, trust and sales!

8. It’s all about timing

The traffic of your social post depends on the first 10 minutes of the hour when you post the content. Tag people and get the word out to increase traffic flow, especially if it’s a live event. If you do a live stream every week, do it on the same day at the same time every week. So your audience can schedule it into their activities.

Presenting a one-off live broadcast? Say the word several times in advance through different channels. Announce event details in advance through email, newsletters, and announcements. If you have connections with people who support your efforts, nurture those relationships and ask them to spread the word.

9. The power of social media comments and bookmarks

One of your responsibilities to your audience is to produce useful content. No matter what industry you’re in, your audience looks to you for guidance, expertise, and resources. You can’t create everything, so you need to find reputable sources for the content you want to share. Social bookmarking sites do just that!

And as social media platforms toy with the idea of ​​removing likes (eg Facebook, Instagram), people need to find other ways to express their approval of posts they’ve liked or found useful.

Arguably one of the most popular visual-focused social media trends for businesses, Instagram is becoming increasingly influential in marketing. To increase brand awareness, encourage people to save (rather than just “like”) your Instagram posts. Use a call to action in your image and text. A simple “Add to bookmarks!” could be the ticket.

How else can your business benefit from these savings?

7 Benefits of Social Media Bookmarks

  • Save and organize the resources you want to focus on later.

  • Share resources with your team or audience.

  • Mark (highlight) content for easy referencing and searching.

  • Build backlinks from social media bookmarks to your website.

  • Drive traffic to your website. (People find and click on content that others have bookmarked on their sites.)

  • Advertise mentions you receive from others (tag articles that mention you and your content).

  • Take advantage of SEO. (Search engines often display bookmarks among search results.)

10. Ask questions to encourage engagement in social media posts

Want to encourage discussion and engagement on social media? To open the door to communication, remember the power of the question. Make it interesting. It would help if you asked a provocative question that would make people want to share their thoughts. A vague yes/no question like “Do I agree?” does not initiate discussion.

Examples of questions that stimulate discussion

  • I’m curious. Do you have a story to share about your experience with _____? (Fill in the blanks.)

  • How did you benefit from ________? (Fill in the blanks.)

  • When was the last time you _________? (Fill in the blanks.)

  • What is your favorite memory of ________? (Fill in the blanks.)

  • Do you think there is a possibility that _______? What leads you to this conclusion? (Fill in the blanks.)

11. Ego bait

I know…that’s a pretty loaded term. But think about it. Industry influencers and leaders enjoy the limelight. If they didn’t, they wouldn’t be influencers. Tag one or more influencers in your post and ask them to share.

12. Social Media Marketing

Social media is becoming increasingly influential in consumer purchasing decisions. And some platforms have taken advantage of this new social media trend by introducing shopping carts. Your customers can research and purchase your products and services without leaving your social media platform.

Again, social media platforms want users to stay on them as long as possible. Take advantage of the tools they offer. It’s a win-win for you and the platform.

13. Humanized Brands – The Power of Authenticity

And finally, you may have noticed this growing trend. People value transparency and authenticity in their relationships—and that ideal extends to how they feel about the brands they support.

Social media marketing trends predictions for 2021 by professionals show that your audience wants to know who you are and what you stand for. Customers, on the other hand, view companies that align themselves with socially conscious topics more favorably.

Shut up and let your light shine. Tell your stories. You are who you are and there is a tribe out there waiting to meet and support you and your business!

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