Can You Get Ticket When Going With Flow Of Traffic Top Tips for Video Marketing

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Top Tips for Video Marketing

Video marketing is more than just a fad that some people have and is fast becoming an essential aspect of digital marketing strategies. As more and more businesses use video, the expectation of quality and the need to create work that will capture viewers’ attention for the right reasons is more important than ever. The competition for your attention is fierce – marketers know they only have a few seconds to get and keep you on their video, with most reports stating the average is 10 seconds.

That’s all. 10 seconds is all you have for the viewer to decide whether they want to spend more time on your video or keep scrolling. Not much time?

We’ve rounded up some of the best tips to help you get started with video marketing:

1. Start with a script – now we don’t mean a script that you read that will make your speech stiff and awkward, we mean that you have an idea of ​​what you want to talk about and how it will go. If you’re showing off products, make sure they’re within easy reach. Check your lighting and eliminate background noise (I even put a notice on the door to alert everyone that I’m recording).

2. Observe your viewing habits, what catches your attention? Peer review videos according to your business – what did you like about the videos, what did they do well? How often do they post? How long are the videos? What could we do better?

3. The first representation of your video your potential customer will see is your thumbnail, so make it visually appealing and include text.

4. Even before your thumbnail, it’s how you get found in the first place, so optimize your description and title for SEO and tag your video with relevant keywords.

5. Your video, although short, should have structure, start by creating a story as part of the video to engage your potential customers. Think of your video as a stream that pulls your prospect in.

6. The introduction is inevitable, but don’t let it be the purpose of the video, give your prospects a hint they can use right away.

7. Always include a call to action – this can be subtle in your video as well as in your description.

8. Don’t aim to go viral, but provide informative content.

9. Keep it fun but not too edgy (unless that’s your market). If you’re going to go viral, you don’t want to go viral for the wrong reasons.

10. Don’t be afraid to include subtitles for those watching without sound. Many people who are at work or scrolling through their feed without headphones tend to watch but not listen to videos.

And one bonus tip: Video marketing takes time – more time than you realize! Invest in editing software and expect to spend a few hours editing, creating thumbnails, and perfecting your description.

We’d love to hear your video marketing challenges – have you met them? What’s holding you back?

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