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Web Design For Beginners
Define your audience and their needs
Defining the purpose and goals of your website should be your first step. Focus on what you want your website to achieve. Create a profile of your target audience and try to understand their needs and tastes and design your website with them at the forefront of your mind at all times. Check out the competition’s websites to get an idea of what’s working and what’s not.
To make your content easy for your target audience to navigate, make sure links to the main sections of your site are easily visible from every web page. You want to invite people to view as many pages of your site as possible, so make it easy for them to find each page.
A good way to help visualize the structure of a website is to make a flowchart of the entire website on paper. Think about how your users could structure the information on the site to help them find the information they need.
Try to keep the information on your first page overview so you don’t overwhelm people with too much information. They can then click on the links (clear and easy to use) to see more information on the topics that interest them.
Most web pages have a common structure consisting of a header and footer, a horizontal navigation bar at the top and/or a vertical navigation bar on the left, and a central section for the main content.
This structure is based on simple and easy-to-understand layout principles. If there is a lot of content, split it into several different pages so that the viewer does not have to digest too much information on one page.
Keep the text simple and clear and make sure the grammar is correct; check and double check so you don’t look unprofessional. Text is harder to read on a screen than in print media, so it’s crucial to get your message across in a concise and easy-to-understand way.
Text blocks should always be relatively small. Huge paragraphs are harder to read and your audience can quickly lose interest.
Stick to no more than 2 or 3 different fonts and make sure they are ones commonly found on most computers. San serifs are easier to read on computer monitors, so stick to these for the main text and make sure the text is large enough for everyone to read. Bullets, lists, and relevant photos can help break up the text.
Learn the basics of html
Learning the basics of html, even if you use WYSIWYG Front Page or Dreamweaver software, will help you understand how a website is built and help you deal with the problems you encounter when using the software. Try to avoid tables and create pages using layers (divs) and cascading styles (CSS).
Tables mix ‘presentational’ data with your content, making the file size of your pages unnecessarily large as users have to download this presentational data for each page they visit. But by using structural tags to create web pages, you can keep the actual content of your page separate from the way it’s presented.
Table-based pages are also much less accessible to users with disabilities and viewers who use mobile phones and PDAs to access the web. If you want to change the layout of the site, all you have to do is change the style sheets; you don’t even need to edit the pages themselves.
Use of color
Creating a balanced color palette from which to choose your website’s color scheme will help you create a professional-looking website. Bright contrasting colors are amateurish.
If you are building a website for a company with a logo, start here. Upload the logo to your hosting server and go to a color palette site like http://www.colorhunter.com to create a palette from which you can choose colors for the main banner, buttons and text transitions, etc. And keep things simple and uncluttered – empty space makes colors pop and text is easier to read.
Optimizing photos and images
Don’t use graphics just for the sake of it; make sure there is a reason for his presence, ie. improves the user’s understanding and experience. A website full of unnecessary graphics looks amateurish and can be a hindrance to accessibility tools like screen readers.
Make sure the photos and images you use are clear and well optimized to reduce file size and increase page load time. One sure sign of an amateur website is a page with a huge image that takes forever to load. And your viewer will likely click away from your site before they even get a chance to see.
Creating crisp, professional-looking graphics. GIFs are actually grids made up of tiny squares of pixels. Each pixel’s data is stored (so it’s lossless), and you can store up to 256 colors. Pixels can also be transparent.
A GIF can contain more than one frame, so it can be animated. It is a good format for saving images with fewer colors, such as charts and small graphics, images containing text, and drawings.
JPEGs are a good file format for images with millions of colors, such as photographs, drawings with many shades, images containing gradients, etc.
a.) Use design to emphasize functionality. For example; using gradients on the button also helps them appear more “button-like”; different colored mouse over text draws attention to links.
b.) Pay attention to animation and sounds unless they serve a specific function. It’s hard to focus on reading what’s on your site when things are flashing on and off and flying around the page. And visitors with slow connections may resent you for wasting their time by forcing them to download animations and audio files against their will. However, some recent research shows that visitors bombarded with flashing ads are more likely to leave a site immediately and much less likely to bookmark, return to, link to, and recommend the site.
c.) Do not use images as web page background. Image backgrounds scream ‘amateur’ because they are mostly used by amateur websites. It takes a long time to load and the text above the background image is usually hard to read.
e.) Design the website, including all elements within it, for your audience. For example, create a relaxed mood for a massage/therapy website with colors like lavender and blue. Use darker, more restrained, stronger colors for a more traditional financial website.
d.) If your business doesn’t already have one, make a logo for your website, display it at the top of every page, and add a link from it back to your home page. This will make your site look more professional and create a brand feel so that people will remember your site more easily and recognize it as yours.
When it comes to hosting, cheapest is not always best. For the little ‘beginner’; your site shouldn’t need a lot of bandwidth (unless you’re following the “image optimization” guidelines!) But I wouldn’t recommend hosting your site with the cheapest deal available until you’ve checked that they can give you all the support you might need as a newbie.
I always recommend looking up the local contact phone number on the website of the hosting company you plan to use and calling them to make sure it’s a real person on the end.
Ask if you can get technical assistance at this number; for technical support they can only communicate via email. If they give you another number, ask how much it costs per minute and call to see if there is someone at the end willing to help you as a beginner if you have trouble connecting to their server, uploading files, or sorting through your email accounts .
Also make sure email accounts are included in the price and if you have any dynamic elements on your site like a search facility or an inquiry form check if the server will support PHP or ASP etc which is required for this option work and if this is included in the stated hosting price.
You can download free ftp software from a variety of sources including Filezilla or Smart ftp to upload your new website to your new hosting space, or you can try a free trial with Cute ftp.
Search engine optimization
Although professional web designers have website optimization in mind from the beginning of design and development, as a newbie you need to take it one step at a time! Now that you’ve designed, built, and uploaded your website, here are a few ways you can start optimizing it for search engine rankings:
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