Can You Let Current Flow Through You Into Another Outlet Chiropractic Marketing – The Recession-Proof Web 2.0 Goldmine

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Chiropractic Marketing – The Recession-Proof Web 2.0 Goldmine

It’s hard to believe it’s been three years since I introduced the chiropractic profession to Web 2.0 social media marketing. What first started as marketing only on social networks such as Myspace, YouTube and Facebook has expanded to the vast, new and rapidly growing online media. If you were to take a snapshot of the growth of this Web 2.0 phenomenon in 2005 and compare it now, it would look like a virus that literally doubles in size every 24 hours. I’m not just talking about the great growth of the new phase of the Internet and communication. I also have in mind the extremely profitable nature that this technology brings to your chiropractic practice and the ability to easily generate multiple streams of income at an astonishing rate.

By many standards, the days of scrappy, paid marketing and advertising are over. In the tough economy ahead, chiropractors still using “Stone Age” methods to get new patients are finding that success is few and far between. Don’t be afraid to step out of your comfort zone and embrace this exciting and much-needed change in chiropractic marketing.

Frankly, my “economy” is booming just like hundreds of other chiropractors who have started implementing strategic social media marketing methods. A global shift has occurred and the question you need to ask yourself is, “Do you want to be part of this gold mine or do you want to be left out in the cold?”

Below is a short list of some of the sites I have no problem visiting (and highly recommend you do too) in my web 2.0 marketing efforts for my chiropractic practice and other income streams that keep flowing:

– YouTube.com

– Digg.com

– Squidoo.com

– EzineArticles.com

– StumbleUpon.com

– Facebook.com

– Twitter.com

– Myspace.com

– Free-Press-Release.com

– WordPress.com

– Photobucket.com

– Furl.com

– eHow.com

I could easily list over 200 sites, but for good measure we’ll keep it to a few. When learning to harness the power of social media, it’s important to have a systematic plan or checklist. The good news is that as a chiropractor, you do NOT have to do it all yourself. These tasks can be very easily outsourced if you understand and have a little direction.

Even the amazing time-saving, leveraged tools I use and recommend can easily be shown to a CA or CMO to use. The most important thing is that you can be coached, as this may be a new language for many newbies and veterans of chiropractic marketing.

There are even ways to monetize your existing chiropractic practice online with Web 2.0 social media. I can’t even begin to tell you how wonderful it feels to wake up in the morning with more and more money in my bank account without doing any work. Sometimes I feel like I’m dreaming, but this is reality, not only for me, but for many other chiropractors who suffer greatly from social media.

By establishing other passive income systems alongside your current practice, you will be recession proof. Times like these require more thinking and those who are constantly looking for innovative methods to attract new patients will thrive and prosper.

Focus on providing a large amount of value to your existing and potential patients online. This medium allows you to put yourself in front of local and global audiences who want to hear what you have to say. Don’t worry, you are the expert yourself. Trust me, you have a lot to talk about, even though you may not see it yet. You could take a specific aspect of your chiropractic practice (nutrition, physical injuries, back pain, etc…) and develop a YouTube video channel around it with a series of weekly videos, as an example.

Get creative and you’ll find that this new, powerful virtual world will bring you tons of new patients, build social proof, and allow you to create multiple streams of residual income.

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