Cash-Flow Mangement Includes All Of The Following Activities Except For How Event Software Can Benefit Your Delegates

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How Event Software Can Benefit Your Delegates

Event management software can be a fantastic tool for event planners – helping them manage more successful and efficient events. In addition to saving time and money, there are other advantages; delegates will often benefit directly from attending events managed by event software.

Website integration: Event management software allows you to publish and promote your event on your website. With 8 out of 10 people researching events online, it’s vital that potential delegates can find the information they need on websites. When the solution is integrated into a company’s website, it means that event information can be promoted with the same “look and feel” and on the same domain, providing a sense of trust to the attendee.

Online registration: When a potential attendee finds an event on the Internet, it is a huge advantage to allow them to register online. People are increasingly used to being able to conduct activities and transactions online, allowing them to register there and then is not only convenient for delegates, but will also increase registrations.

Allowing delegates to register online also reduces errors with delegate details – things like name, address and contact details are more likely to be entered correctly if supplied by the delegate themselves. This minimizes problems later.

Online payment: As the UK’s Office for National Statistics (ONS) stated in July 2010: “E-commerce is having a huge impact on our business. It can lead to dramatic growth in trade, increase markets, improve efficiency and effectiveness and can transform business processes.” The advantages of accepting online payments are therefore clear – both for event organizers and delegates. For delegates, paying online is a quick and easy way to secure their place at the event. The event software provides an option that allows delegates to choose their preferred payment method using various leading online payment mechanisms such as ‘Worldpay, Protix, Google pay, Paypal etc. through a secure website. Using event software will also provide delegates with a level of confidence as it will not record or retain any sensitive payment details.

For an event manager, online payment reduces paper work and helps improve cash flow. It eliminates potential payment delays and reduces administration, as invoices and other documents do not need to be created and sent manually. After paying online, the software can automatically update the financial system and issue a receipt to the authorized person.

Improved communication: Event software will come with various communication methods that event planners can use to contact delegates. At the point of registration, delegates can select the method by which they would prefer to be contacted; email, post, phone, SMS, social media, etc. Quality software solutions for event management will be equipped with fully integrated communication tools that will allow the use of various options:

  • Email: Integrated email tools mean event managers can send targeted emails to specific groups of delegates. These email tools allow event managers to group attendees based on various criteria so that communication is as focused as possible. Comprehensive reporting tools ensure you can track email opens, clicks and overall success rates
  • SMS: Planners can use their event management software to easily and effectively send text messages to delegates. If this is the chosen method of delegate communication, this can be easily managed and tracked through the software
  • Social Media: Event software can be integrated with a multitude of social media networks. Managing your Facebook, Twitter and LinkedIn account from one central platform makes it easy to communicate with delegates – keeping them up to date with all news and event updates instantly.

Fewer errors: Managing your event with event software reduces the likelihood of mistakes on the day. Event software will include a ‘resource module’ or something similar to help you keep track of all elements of the event – from suppliers, delegate numbers, badge printing, presenters and more. Many elements that were previously manual and time-consuming can be automated with software – activities such as printing delegate badges. Although it’s a small part of the event, if a delegate arrives and doesn’t have a badge printed for them, it can cause problems for both the delegate and you. A smooth running event will increase delegate satisfaction and result in improved levels of feedback and repeat attendance.

Supplier management: Most events will work with suppliers at some point – whether it’s the venue, catering, transport or material production. It is important that suppliers are closely managed and that communication between delegates, event managers and the supplier is smooth. For example, during the registration process, delegates can indicate whether they have any dietary requirements. Using event software, caterers can be assigned their own login, giving them direct access to all delegate numbers and all their dietary requirements. Removing the event handler from this stage not only frees up the event handler to focus on more productive tasks, but it also reduces the risk of errors as communication travels down the line.

Access to data: Event software can be hosted online, which means you can access all event information anytime, anywhere (internet access required). On the day of the event, if there are any issues or problems, they can be easily resolved as they have access to all the information related to the event.

Investing in event management software is an effective way to run professional, successful events where you and your attendees can benefit from improved communication and an enhanced event experience.

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