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Sample Roofing Contractor Business Plan Outline
Is it worth writing a comprehensive business plan for your roofing startup? Preparing a business plan can be time-consuming, and many entrepreneurs are tempted to proceed without one unless they really need it to prove the viability of the idea to partners or investors.
Your roofing business isn’t going to be a huge, complicated business for a few years anyway, so why bother? Well, while I wouldn’t suggest you spend months writing a 100-page report, it might be helpful to have a 10-20 page document on your computer that can be a blueprint for your business’s success. You can change it as you slowly learn more about the company.
This will be the key document that defines exactly how your business is run. If done right, you should basically hand this document to someone when they buy your business and they can take it with very little of your time explaining things to them.
Here’s a quick rooftop business plan template to give you some ideas on how to build your own.
Contents page and summary
This should be a summary of your entire roofing business plan. If you are going to present the plan to interested parties, let them know the content. Include a basic outline of your plans for starting a roofing business. Describe the opportunities you see in the market and what you plan to do to capture a piece of the pie for yourself.
Experience in roofing
Prove to yourself or others why you are willing to go into this business. Please provide details of your education and any relevant experience you have had in the roofing industry or business in general. Describe your reasons for wanting to start an umbrella company.
Describe your company’s mission or philosophy in a few words or a short phrase. Try to think about what you want to achieve with your business besides profit. You must be driven by the desire to provide quality service to people in a way that satisfies them and provides them with great value, while enabling you to achieve your goals. What products and services do you want to offer? How will you be different from all other roofing companies?
Determine the goals you have for your business in the first few years. Set realistic goals that you know are achievable so that you don’t get discouraged if you don’t reach them. Success can be measured by many metrics, such as the total number of roofing jobs completed per month, the percentage of leads that become new customers, or the productivity of your employees, for example.
List all the products and services your business will offer, then list the equipment and inventory you’ll need to get started. If you need to buy a truck, you’ll be looking at a minimum start-up cost of around $20,000.
Startup requirements will also include compliance costs. Depending on the state in which you operate, you may need a contractor’s license, insurance, warranty, or compliance with a number of other relevant regulations.
Remember that in addition to buying all the necessary roofing equipment, you will also need to buy materials for the first job. Customers will usually pay a large portion of your total bill after the deal is closed, so you’ll need to pay the bill until you’re reimbursed when they pay their bill in full.
Structure, ownership and management
There are four basic options to consider for your business structure, which include a sole proprietorship, partnership, corporation, or limited liability company (LLC).
Describe how your business will be owned and note the various parties who may have an ownership stake.
Establish a management structure so that there is no confusion among those involved in the business as to who is responsible for managing each part of the business.
Identify your target market based on location and other demographic factors, and describe the type of people or characteristics that make up your target market. Include the results of any market research you conduct or local industry statistics you may collect.
Define a detailed plan for marketing your roofing business. This should include how you plan to generate inquiries, convert them into new accounts and maintain them over the long term. It should also include brand development, pricing, advertising, sales approach and other marketing methods.
Write profiles of your main local competitors and try to understand how they run their business. Borrow and adapt features of their business that works and find weaknesses in their business models that you may be able to exploit. Figure out how to differentiate your brand from theirs in a way that will allow you to stand out in the market.
Include details of the day-to-day operations of the proposed roofing business. Record your office location, business administration and record keeping systems, employee hiring plans, and roofing installation or repair procedures.
Describe some methods you could use to obtain financing for your new venture.
Create a spreadsheet that shows expected cash flow projections for the first few years of business for various scenarios. You can then determine how profitable you think the business will be under many different economic conditions.
You will be able to find many free business plan examples online, but it may be more difficult to find a specific roofing business plan sample. There are some business planning programs that you can buy, but they are usually just generic business plans that have been customized anyway.
Unless you can convince other roofing business owners to share their plan with you, you really need to look at suggestions from other industries and model your roofing business plan around them.
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