Channels Are Those That Flow Within The Chain Of Command The Network Marketing Business Model – Is it a Good Choice For a Home Based Business?

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The Network Marketing Business Model – Is it a Good Choice For a Home Based Business?

In an age of mergers, rising gas prices, acquisitions, and downsizing, so many people are looking to become home business owners—with good reason. They may also have the title “Domestic Independent Business Associates” or “Marketing Distributors”. The bottom line is that more and more people want to work from home, they do it to take control of their lives instead of being at the mercy of a boss or a volatile market. This desire follows active research for the right company, which means looking at different models that will always expose the researcher to a common business distribution channel; Network Marketing.

This is a model that is very useful for both the corporation and the marketers. The corporation does not employ a marketing force and therefore can allocate some of these savings to a very interesting and attractive commission structure for its independent home business marketers. From their point of view, marketers will benefit from the very low cost of starting a home business where all the homework has been done.

A home based network marketing business representative will benefit financially by not having to worry about market research, product development, manufacturing, licensing, product positioning, or branding, to name a few of the time-consuming and expensive requirements of starting any business. Rather than starting a business from scratch, they can enter an established and systematized structure, where advanced training and support systems are often provided by their chosen head office – and they can get started quickly with minimal experience required. It is to the corporation’s advantage to direct and train the marketing force because they are the individuals who do the front-end work, which leverages their efforts to achieve sales goals. This same leverage is not only useful for the company, but also for each marketer, because in addition to participating in the sale of products, they will also be rewarded for helping to develop a “network” of marketers. Each marketer who sponsors another will usually benefit from that marketer’s efforts in one form or another, depending on the compensation plan the corporation designs.

In fact, this compensation plan was carefully designed by the corporation in an effort to make their business model the one of choice in a field where many home business models are competing with each other. There are many choices and this is a huge advantage for the potential home business owner as it invites the corporation to offer attractive benefits to attract and retain their marketers.

So what should home business seekers pay attention to during their due diligence?

– Make sure you are dealing with a corporation and not a business association. The company is responsible and liable for the product/service and therefore any licenses or permissions are their responsibility as well as all liabilities. You represent what they offer and are therefore more or less an extension of them, sort of like a marketing arm or an independent contractor. Find the right corporate structure and chain of command and responsibility – who is the CEO, president, any vice presidents, etc. Who takes care of products/services, support, training, technology, research and development. The company structure is readily available and outlines the responsibilities of everyone in the structure, and you as an independent seller of products/services will know who to contact if you need help.

– Find a systematized approach. Most home business seekers have no prior business experience, so they have to rely on an established method of operation that requires minimal experience.

– Find support to be guided and trained in your startup endeavors. The system can be aided by technology that reduces learning, but you still need to learn the system because it will take work. This is called equity.

– Look at all the steps you go through and the interaction you have with the person who pitches the business to you and remember that you will be doing the same actions to run your business. This is a great way to gauge whether you can and want to do the same thing. This is what leads us to duplication. You must be able to do what your sponsor does, and the people you sponsor must be able to do what you do. To suit most people, this duplicability comes with a minimal skill set to begin with, the system should make up for the lack of skills and experience, although you will develop some along the way with equity.

In short, network marketing is a win-win situation for the corporation and the marketing force. The company structure will show you who takes care of the direction, development, marketing, technology and support of the company you plan to start. Once you see yourself in this business, make sure that you can rely on the system, that you have thorough support, and that you can capitalize on your efforts through duplication. We haven’t touched on products or services here, but that would be another topic.

For answers to any questions you can contact me–

Pierre Trudeau

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